What does a senior account manager do?
Senior account manager is the kind of ambiguous job title that can be confusing to those outside the advertising and marketing world. However, according to Angela Ha, a senior account manager at McKenzie Partners, it’s more straightforward than it seems. Angela effectively acts as an intermediary between clients and the team at McKenzie. We caught up with Angela to find out what her role involves and how she became an account manager in the first place!
What does your role as a senior account manager involve?
Basically, I’m the person who liaises between internal resources and the client. I chat to all my clients and build a relationship with them to get an understanding of what they need. I work with my Account Director to build a strategy to achieve what they want. From there, I work with internal teams to make it happen.
What does a workday look like for you?
My typical workday starts with coffee. I also normally have a lot of emails to get through. I’m then on the phone/emailing clients to see how they’re doing and also working on campaigns. I spend a lot of my day working with the design team and briefing them to get artwork created. I also work closely with the digital team to monitor campaign performance, so I can report back to clients and make sure that campaigns are performing as expected.
Who else is on your team and how do you support each other?
In my team I have Alhana who is my Account Director and Thia who is an Account Manager. We all work on similar things, Alhana and I are both working to maintain and build on our client relationships.
Alhana was often on the road pre-COVID seeing our clients and now she’s spending a lot of time on Zoom and phone calls. She builds a strategy to help achieve client goals and spends time building relationships with external media suppliers to ensure we are getting the best deals for our clients. We both are on the phone to each other constantly when we aren’t in the office together so we both know what’s going on with all our clients.
Thia and I both work on the day-to-day management for our clients, so ensuring all briefs for internals get done and making sure the quality of work we are creating for clients is of the highest calibre.
How did you become a senior account manager in the first place?
I took a really interesting path to get here, I initially studied a Bachelor of Communication Design, so my background was really creative. I did a bit of freelance designing prior to coming to McKenzie. When I first started at McKenzie, I started as an Account Coordinator and I’ve just been working my way up. I’ve been at McKenzie for about 3.5 years now. This is my first experience from an account service point of view.
What kind of clients do you work with?
I work on a wide range of clients from retail, auto and healthcare.
What’s the most memorable campaign you’ve worked on?
One of the most memorable campaigns we did was with one of my auto clients. We gave away a boot full of M&Ms with a car purchased. This was pretty fun because it was something different and outside the box.
What’s the best and worst thing about your job?
The best thing is seeing campaigns that I helped create live and out in the world. It just shows that all the hard work pays off. Worst thing is that it can get pretty stressful and busy at times. Sometimes you don’t get to enjoy a finished product before you’re on to the next job.