Why choose McKenzie Partners for your Google campaign? Pay-per-click advertising (PPC) has become one of the fastest growing segments in the online world of advertising due to its unique combination of targeting capability, real-time control and ROI tracking. You...
Digital Media Trends: What Should You Expect in 2015?

Digital Media Trends: What Should You Expect in 2015?

From technology trends to changing business models to evolving consumer behaviours, there’s a lot to consider on what will be next. So read on to find out what are the major digital trends and predictions for 2015! 1-    Mobile, mobile and mobile only 2015 seems like...
Google car searches: Mobile vs Desktop

Google car searches: Mobile vs Desktop

Google car searches: Mobile vs Desktop If your websites aren’t responsive for mobile devices, or if you don’t have a dedicated mobile website, you missing a lot of business. As of the end of the quarter ending June 2014,...