“Everyone judges a book by its cover”

“Everyone judges a book by its cover”

Having an exceptional offer doesn’t guarantee the successful reach of potential customers. Engaging customers in 2015 is all about penetrating the market. Piercing through the clutter doesn’t come down to bright colours and big offers. A thorough design...
A Picture Tells 10,000 Words

A Picture Tells 10,000 Words

A Picture Tells 10,000 Words Consumer behaviours rely on images, including brand images, artistic images, and digital images.  In fact, a key characteristic of the 21st century economy is the image, and marketing is fundamentally about ‘image management’. Marketing...