Why Social Media is Critical for your Business

The audience is almost limitless and you can reach over 1.5 billion monthly active users across Facebook and Twitter. These days it isn’t enough to have a website for your business your digital storefront extends to social media, like Facebook and twitter. If your company still doesn’t have a Twitter account or a Facebook page, you will be missing out on business and risk falling behind your competition.

20 Reasons Your Small Business should Use Social Media

1. Branding Create a recognizable identity for your product or service. This is extremely important for any business.

2. Create a buzz Get the word out about your products and services in a way that promotes online conversation.

3. Online reputation management– Keep an eye on what other people and sites are saying about your name, company, or brand online – and fix any problems, if need be.

4. Establish yourself as an expert– Use forums and message boards to answer questions professionally, honestly, and correctly, which will earn you respect as an expert in your niche. People will look to you for answers.

5. Word of mouth– Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy. Market your products using word of mouth virtually.

6. Build relationships and become more personal– Use a variety of social media, and you’ll build relationships with customers and potential customers.Trust comes through honesty and sincerity.

7. Open up the line of communication between business owner and millions of potential customers –Millions of people who could possibly become customers? You could not have this easily in the offline world.

8. Small businesses can compete with the large companies– In the past, this was very difficult with the advertising and marketing budgets of large companies. With the right type of viral social media, you could get an immense amount of traffic with quickly-growing natural links, and keep traffic coming for a long time.

9.Social networking with potential clients and customers from all over the globe– With social networking sites such as Facebook, and Twitter, among many, many others, you can hold personal conversations with each of your customers. Tell them about new products, sales and coupons, suggestions and tips – the topics are endless.

10.Get great traffic– Not only great traffic…. but freakishly crazy amounts of traffic. For example, if one of your items becomes viral and makes it to the front page of Yahoo Buzz (a social news site), it could get you 100,000 to 1,000,000 viewers

11. Increase your link-ability– One way to move up in the search engines is to have links from other sites pointed to your site. Natural links – or links that come naturally to your great post, awesome video, or amazing picture, are the best kind for your business. They’ll not only bring in traffic, but should also help move you up further in the search engines.

12. Helps with search engines– Like I mentioned above, social media helps you move up in the search engines because of links. Many social news sites and social networking sites have “do follow” links in their profile pages. Every time you create a profile with your blog, they will be sending link juice to you – in other words, it’s telling Google your blog is worthy of a mention. Link juice from a quality site = higher ranking in the search engines.

13. Much cheaper than traditional marketing and advertising– Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. And, if you do it yourself, it might not cost a dime. However, it will cost you time. Depending how much your time is worth, it might be worthwhile to hire someone to help with the social media marketing. But, all in all, social media marketing is just a fraction of the cost of traditional marketing and advertising.

14. Your company is more accessible– An accessible company means a more trustworthy company.

15. Direct conversation to a specific niche– There are so many social networking, social bookmarking, and social news sites that are dedicated to specific niches.  You have the ability to speak directly to these people and not have all the other noise of unrelated topics getting in the way. If you are speaking their language, you have a better chance of them actually hearing what you are saying – and you’re getting the RIGHT KIND of following.

16. Provides another way for potential customers to find you– If you’re not high enough in the search engines for potential customers to find you, they can still find you through social media. So, even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic. Social Media has the potential to send you TONS of traffic – when done properly

17. It’s a way to explain yourself – One of the reasons some businesses are skiddish about social media is because they’re afraid of negative comments. It’s possible to receive negative comments. But, social media provides the platform to explain, to make things right. The fact of the matter is – if someone has something negative to say they can say it. Ignoring them doesn’t stop the damage. But, when you reply, you are seen as a business owner who cares, who wants to make the customer happy, and that you’re human. Social media is a two-way conversation, so go ahead and defend yourself – just do it proactively.

18. Show Your Stuff– Google used to only list links on their main page. They had videos, but you would have to click on the video search link. They had images, but you had to click on the images search link. Now, with Google Search, everything appears on the same page.

19. Find out exactly what your customers want– Social media is amazing in so many ways, as you can see from the last 18 reasons. But, what is so  cool is that you don’t have to wonder what your customers want. You want to know what they want? Ask them on social media, and they’ll tell you.

20. Your customers can play an active role in the business– Instead of focus groups, let your customers play an active role in your business. Let them offer suggestions, let them share their likes and dislikes – all on social media. You might find yourself ideas for new products and services you’d never have without them.

Bottom line – marketing is about getting out the word, engaging in conversations, taking suggestions, problem solving, educating your audience, and promoting your company, product, or service. One of the best ways for small businesses to create buzz is through social media.


Why choose McKenzie Partners for your Google campaign?

Pay-per-click advertising (PPC) has become one of the fastest growing segments in the online world of advertising due to its unique combination of targeting capability, real-time control and ROI tracking.

You deserve Google AdWords that convert and we are here to help you maximize your results on Google today! (more…)

YouTube TrueView Ads 101 – Let the audience choose you

It is a known fact that Google is the No.1 search engine and almost all online businesses either have advertised or know about ads on Google. But there is another big website which is sometimes forgotten.

YouTube is the world’s No.1 video hosting platform but also the world’s No.2 search engine. People go to YouTube directly and search for video content instead of using Google. So it is time to start having a look at video marketing on YouTube and YouTube TrueView ads. read more…

“Everyone judges a book by its cover”

Having an exceptional offer doesn’t guarantee the successful reach of potential customers. Engaging customers in 2015 is all about penetrating the market.

Piercing through the clutter doesn’t come down to bright colours and big offers. A thorough design strategy and a good balance in your media mix is the best way to cut through this clutter.

read more…

October Car Facts Update

Did you know 62{0761244febcdd37d698f04963e4d646802a3d2a210a8484132fbe287d6ebef4f} of used cars buyers and 47{0761244febcdd37d698f04963e4d646802a3d2a210a8484132fbe287d6ebef4f} of new cars buyers decide where to purchase online? To learn more, we have brought together this infographic showing interesting facts about the automotive industry in October. Like and share it!

Click to enlarge


Link to sources: http://autonews.carsales.com.au/market-reports/2014/prefacts-september-report-46855 


[shareaholic app=”share_buttons” id=”8079224″]

The latest Metro Radio Survey is out

The latest Metro Radio Survey is out and there are some notable standouts:

Let’s take a quick look at Sydney, Melbourne and Brisbane

Sydney’s No1 station with 13.2% of the market 10 years +, is again 2GB, with the vast majority of these listeners 45+
Leading the 25-39 age segment is KIIS with 13.9% and WS has top billing in with the 40-54 year olds with 16.7%.

In Melbourne the No 1 station is 3AW with 13.6% of the market 10 years +.
Leading the 25-39 is Fox FM with 11.8% and 3MMM has the lead in the 40-54 market with 12.6%

Brisbanes No1 station is 97.3FM with 13% of the market 10 years +.
And, leading the 25-39 is Nova106.9 with 21.7% and 97.3FM has the lead in the 40-54 market with 20.2%.

If this is the market you are after we can provide you with a market leading strategy including crazy good rates.

For full survey results click here


[shareaholic app=”share_buttons” id=”8079224″]