McKenzie Partners Appoints New Group Account Director & Business Operations Manager
Marketing and ad agency McKenzie Partners has welcomed two new senior staff to their team. Michelle Rowling joins as Group Account Director and Jodie Smith has taken on the newly created role of Business Operations Manager. Rowling was previously the head of marketing...
What does a content director do?
In today’s media landscape, content really is king. With so many platforms available, brands are finding new ways to tell their stories. Anthea England is the content director at McKenzie Partners. She helps clients share their unique perspectives. In a...
What does a senior account manager do?
What does a senior account manager do? Senior account manager is the kind of ambiguous job title that can be confusing to those outside the advertising and marketing world. However, according to Angela Ha, a senior account manager at McKenzie Partners, it’s more...
What does an art director do?
Chris Larcombe is the Art Director and all-round creative guru at McKenzie Partners. From an engaging ad to a total rebrand, Chris can do it all! We got chatting with Chris to find out about the projects he works on and what his job is actually like day-to-day....
What does a motion designer do?
We caught up with Stewart Heaney, a Graphic & Motion Designer at McKenzie Partners. Stewart is incredibly skilled at bringing designs to life through motion design. You know those fun animations you see on your Insta feed? Stew can do that – and more! We talked to...
What does a Senior SEM Strategist do?
Have you ever wondered about the ads that pop up at the top of a Google search? McKenzie Partners’ Senior SEM Specialist Melvin Mendoza is the one to ask about them. He’s an expert in search engine marketing and has worked in the digital field for over 10 years. We...
Our design department’s top branding tips
Chris Larcombe, Art Director at McKenzie Partners, talks us through the branding process. Are you looking to rebrand your business or build it from the ground up? There is often a perception that branding simply means choosing a particular font or colour. However,...
It’s time for a catch up.
Darren McKenzie, CEO of McKenzie Partners, gives you the run-down on this booming platform. In 2020, it appears that flicking between TV platforms is the activity du jour. It’s 9Now one minute, Netflix the next, as our demand for content skyrockets. Unsurprisingly,...
The rise of heavily discounted media opportunities during the COVID-19 pandemic
Surely “unprecedented” is hustling for top spot as the most overused term of 2020. However, it’s not hard to see why: so many unique trends have emerged during this pandemic, including in the advertising space. In particular, heavily discounted media opportunities are...
Introducing TRAFFK
McKenzie Partners has launched TRAFFK, an innovative marketing platform for the automotive industry. TRAFFK dramatically changes the way cars are sold, using revolutionary technology to drive inventory-centric campaigns. TRAFFK is brought to you by Australia’s leading...