Marketing and ad agency McKenzie Partners has appointed Divya Poojary as their new Account Director.

Divya comes to the agency after four years at MediaSmiths, where she worked on integrated media planning and campaign strategies for key clients.

“At McKenzie Partners, media, content, creative and digital services are all delivered in-house,” says Divya. “With media, content and creative being so naturally aligned, it’s far easier to deliver a successful, integrated campaign. In short, it’s a one stop shop.” In her new role, she’ll take on a number of accounts from McKenzie Partners’ diverse portfolio. Divya says she’s looking forward to exploring the potential of McKenzie Partners’ full-service offering.

Divya is the latest in a series of new senior hires for McKenzie Partners with Michelle Rowling recently joining the team as Group Account Director and Jodie Smith taking on the role of Business Operations Manager.

Darren McKenzie, CEO of McKenzie Partners, says he’s excited about the agency’s new line up. “We’re so pleased to have Divya on board, she has extensive experience across a broad range of industries,” says Darren. “With a rich talent pool due to the COVID pandemic, we have been blessed with some genuine talent. Our staff are really relishing the unique insights and perspectives from our new team members. There are so many great opportunities on the horizon for the year ahead and we’re equipped to take them on.”

After a challenging year, Divya feels similarly optimistic about the marketing landscape in 2021. “I believe we are only coming out stronger from here. It has forced people to adapt and become more agile with their existing business models. It has also pushed us marketers to try new ways of reaching our audiences. Slowly but steadily, consumer confidence is returning, which is providing the assurance businesses need to lift their marketing spends and activities.”