McKenzie Partners has launched TRAFFK, an innovative marketing platform for the automotive industry. TRAFFK dramatically changes the way cars are sold, using revolutionary technology to drive inventory-centric campaigns.

TRAFFK is brought to you by Australia’s leading automotive media agency, McKenzie Partners, who have 20 years in automotive marketing experience.

TRAFFK technology crawls and indexes live inventory listings and distributes them across all major digital channels. This game-changing technology drives a higher quality of leads and better sales results.

“The inventory specific approach has long been the unicorn of automotive digital marketing,” says Sam Buchanan, Chief Commercial Officer of McKenzie Partners. “Only due to recent advancements in AI has this been made achievable. It has already exceeded all expectations across new and used vehicles, shortening the path to purchase by mirroring the way people search for cars.”

The TRAFFK platform is able to deliver exceptional improvements across search, display and social. On average, clients have experienced a 42% increase in clicks, a 315% boost in impression share and a 31% reduction in cost per click.

“In short, this platform helps dealers get more leads and more market share at a cheaper price, which is much needed in this particularly volatile time for the automotive industry,” says Buchanan. “We are excited to work with our partners in North America to exclusively launch this technology in Australia. TRAFFK is the biggest innovation in automotive marketing in years.”