Having an exceptional offer doesn’t guarantee the successful reach of potential customers. Engaging customers in 2015 is all about penetrating the market.

Piercing through the clutter doesn’t come down to bright colours and big offers. A thorough design strategy and a good balance in your media mix is the best way to cut through this clutter.

The objective is to produce advertisements that connect to the audience through fundamental design principles that are proven to work.  This goes beyond the wording on advertisements right down on the colours chosen to be the visual identity of your business. You’re not only selling a product or service, but also representing your business in the public domain. Some clear notes for your visual identity:

Tip #1: Keep it simple

You only have a few seconds to capture intent

Tip #2: Limit yourself to 2-3 colours

Excluding Black, White & Photos

Tip #3: Choose your font palette

Limit yourself to 2-3 fonts (Maximum)

Tip #4: Make your visual identity consistent

A consistent visual style creates long term recognition

Tip #5: NEVER use the font “Comic Sans”

Following these simple steps across all advertising platforms will ensure your message connects with the right consumer and over time you will create a safe visual identity for your customers. If you need any help with this or have any further questions, feel free to contact McKenzie Partners and we can help you get your message out there.

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