Have you ever wondered about the ads that pop up at the top of a Google search? McKenzie Partners’ Senior SEM Specialist Melvin Mendoza is the one to ask about them. He’s an expert in search engine marketing and has worked in the digital field for over 10 years. We...
Surely “unprecedented” is hustling for top spot as the most overused term of 2020. However, it’s not hard to see why: so many unique trends have emerged during this pandemic, including in the advertising space. In particular, heavily discounted media opportunities are...
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